The Conservancy and all associated activities will work towards the following seven objectives:
- Conserve an important wetland and arid-land environment.
- Educate communities on the importance of the protection of natural resources and livestock management.
- Explore alternative activities to wildlife poaching and forestry degredation.
- Establish a sustainable management plan for all natural resources in the area.
- Facilitate neighboring development for poverty reduction.
- Create partnerships with academic and research organizations.
- Partner with neighboring communities to establish a wildlife corridor and community eco-tourism between Lakes Elmenteita and Naivasha.